Benchmarking is defined as an exhaustive competition analysis that will help us improve the marketing strategy that we are doing and thus position ourselves and differentiate ourselves in the sector.
The first point that we want to clarify from Funway Resort, is that Benchmarking does not mean copying or plagiarizing your competition.
Plagiarizing the competition you would only lose your identity, your brand and all the efforts made so far.
Never stop being what you are because you will lose your essence.
Benchmarking means learning from competitive analysis to improve your processes.